SUN TZU’S THE ART OF WAR : SEBUAH KAJIAN FAKTOR PENILAIAN SITUASI DALAM HUBUNGANNYA DENGAN MARKETING PLAN

Abstract

This writing is a figure of descriptive correlation between two antagonized phenomenas, having an important variable, and without the application of that important variable, a lost will soon arrive in front of face. A battle plan and marketing plan, although they’re on the track of each battle field, both of them will give a main key factor of victory, that is an  valuation of situation. This matter has been proved that the evaluation of situation in the encircle scope of the battle plan analysis which is clearly applicable and measureable on the
evaluation of situation analysis in the marketing plan.
Keywords: Art of War, Marketing Plan, Battle Situation
Analysis, environtmental Analysis, Consumer
Behaviour Analysis, Competitor
Behaviour Analysis, Market Research