Combination Strategy By Market And Resource Base View (Case Study: Soho Group - A New Giant In Pharmaceutical Industrial)

Sevenpri Candra



Today’s business environment to encourage each industry players to do the competition is so tight to achieve significant profit growth. As well as what happens in the pharmaceutical industry, pharmaceuticals that can survive and grab market share is a pharmaceutical that can quickly respond to market demands as well as what needs to be supported by internal resources of the pharmaceutical. With a combination of these two things, it is not impossible if a pharmacy can be sped so fast as to be a new giant in the world. One pharmaceutical experience this is SOHO Group, where they combines between the external environment and internal strength of their human capital and leadership factors that provide motivation to work.

Keywords: ResourceBbase View, External Environment, Human Capital



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