Penerapan E-Commerce Ditinjau dari Analisa Peluang Pasar dengan Menggunakan Framing Market Opportunity Method

Ditdit N. Utama

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E-commerce implementation is not talking about Technical ability only, but talking about technology aspect, human resource aspect, social aspect and outside company opportunity aspect too. In this journal, it will be explained about how to frame market opportunity and it’s implemented in to right e-commerce technology.

Kata Kunci: E-Commerce, market opportunity

Teks Lengkap:

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Referensi


Fingar, Peter, Kumar, Harsha, and Sharma, Tarun, “Enterprise E-Commerceâ€, Meghan-Kiffer Press., 2000

Indrajit, Richardus E., “Kumpulan Artikel Bisnis di Internetâ€, Renaissance Center, 2000

Primozic, Kenneth, Primozic, Edward, and Leben, Joe, “Strategic Choices: Supremacy, Survival, or Sayonaraâ€, McGraw-Hill, 1991

Rayport, Jeffrey, F., “Intoduction to E-Commerceâ€, McGraww-Hill, 2001

Whiteley, David, “E-Commerceâ€, McGraw-Hill, 2000




DOI: https://doi.org/10.47007/komp.v1i1.369

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