TINGKAT KEPUASAN PENGUNJUNG TERHADAP LAYANAN MUSEUM PENERANGAN TMII TAHUN 2014

Halomoan Harahap

Sari


Abstract

This study aimed to evaluate the Muspen revitalization program in 2014. That will be studied is the level of visitor satisfaction with the services rendered. This study used survey method and technique of accidental sampling as much as 117 visitors. The results showed the majority of visitors are aged less than 20 years and students. Satisfaction level of respondents on Muspen service has been good. Respondents rated both services, the availability of collection and Muspen comfort. Muspen to the manager suggested that focus more on its core functions to provide information about the collection of information and communication technologies is not just a place of recreation.

 

Keywords:  visitor satisfaction, service rendered, muspen comfort

Teks Lengkap:

PDF (English)

Referensi


Daftar Pustaka

Deskripsi Museum, www.library.binus.ac.id, diakses 21 Januari 2015

http://www.academia.edu/1953484/Service_Quality_Management_in_Hotel_Industry_A_ConceptualFramework_for_Food_and_Beverage_Departments.

Neumann, W. Lawrence, (2000). Social Research Methods: Qualitative and Quantitative Approaches, Fourth Edition, Boston: Allyn and Bacon. Boston, 2000

Peraturan Pemerintah nomor 19 tahun 1995, tentang Museum

Schiffman, Leon G & Kanuk, Laslie Lazar, (2010) Consumer Behavior tenth edition, Pearson, Printice-Hall Boston. 2010

Singarimbun, Masri dan Sofian Effendi. Metode Penelitian Survei. Jakarta: LP3ES. Jakarta. 2000

Sumarwan, Ujang, Perilaku Konsumen Teori dan Penerapannya Dalam Pemasaran, Ghalia Indonesia dan MMA-IPB, Bogor. 2004


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