STRATEGI PENGEMBANGAN PASAR ANTIK-KOPER JAKARTA

Shintya Nurgita, Laili Fuji Widyawati

Abstract


Jakarta Antik-Koper Market is one of the traditional markets in the Menteng Subdistrict area, Central Jakarta, which only sells antiques and bags / luggage. This market is a segmented traditional market. When viewed from its development, the Antik-Koper Jakarta Market has an advantage that has the potential to be developed into the trade and tourism sectors. The purpose of this study is to find out the characteristics of the market, to find out the distribution patterns of the supply of goods and marketing and to find out the right market development strategies to be carried out at the Antik-Koper Market in Jakarta. The method used in this study is the mix methods method and uses a SWOT analysis tool to determine the development strategy that will be carried out at the Antik-Koper Market in Jakarta. The results of this study are the Antik-Koper Jakarta Market has different characteristics from other markets, it can be seen from the characteristics of the merchandise sold, the characteristics of traders; and the characteristics of the dominant buyers come from the upper middle class and have an interest or love for antiques while in the distribution and marketing patterns it is identified that there are 4 patterns of distribution of antiques and 3 patterns of distribution of bags / luggage then for the development strategy carried out by using the concept of development through community needs and value and making the market a center for selling antiques and bags / luggage in the DKI Jakarta Province which will have an impact on activities in the trade and tourism sector.

 

Keywords: Antique-Suitcase Market Jakarta, segmented market, community needs and value

References


Badan Pusat Statistik. 2015. Jakarta Dalam Angka. http://www.jakarta.bps.go.id. 15 November 2015.

Badan Pusat Statistik. 2015. Kecamatan Menteng Dalam Angka. http://www.jakartapusat.bps.go.id. 16 Februari 2016.

Creswell, Jhon.W. 2003. Desain Penelitian, Pendekatan Kualitatif dan Pendekatan Kuantitatif. Cetakan 2. Jakarta. KIK Press.

Dewi Lupitosari. 2011. Dampak Jumlah Pasar, Jumlah Pedagang dan PAD Terhadap Pertumbuhan Ekonomi Kota Surakarta Sebelum dan Sesudah Kebijakan Revitalisasi Pasar Tradisional. Tugas Akhir. Surakarta. Universitas Negeri Sebelas Maret.

Ditjen Pekerjaan Umum. 2014. Tata Cara Perencanaan Lingkungan Perumahan di Perkotaan. Jakarta.

Istijabatul Aliyah, Tri Joko Daryanto, Murtanti Jani Rahayu. 2007. Peran Pasar Tradisional Dalam Mendukung Pengembangan Pariwisata Kota Surakarta. Jurnal Penelitian. Jurusan Perencanaan Wilayah dan Kota. Universitas Negeri Semarang.

Keputusan Menteri Perindustrian dan Perdagangan Nomor 23/MPP/Kep/1/1998 tentang Lembaga-Lembaga Usaha Perdagangan.

Nanik Wijayanti. 2015. Pengaruh Keberadaan Pasar Terhadap Sosial Ekonomi Pedagang di Pasar Klithikan Notoharjo Kota Surakarta. Tugas Akhir. Yogyakarta. Jurusan Geografi. Universitas Gadjah Mada.

Okta Mauludya Lestari. 2012. Redevelopment dan Strategi Pengembangan Kawasan Pasar Bendungan Hilir Dalam Rangka Dibangunnya MRT di Jakarta. Tugas Akhir. Jakarta. Fakultas Teknik. Universitas Esa Unggul.

Oktavima Wisdaningrum. 2013. Analisis Rantai Nilai (Value Chain) Dalam Lingkungan Internal Perusahaan. Jurnal Penelitian Vol.1 No.1. Banyuwangi. Universitas 17 Agustus 1945 Banyuwangi.

Peraturan Presiden Republik Indonesia Nomor 112 Tahun 2011 tentang Penataan dan Pembinaan Pasar Tradisional, Pusat Perbelanjaan dan Toko Modern.

Septian Bagas Pamungkas. 2013. Analisis Rantai Distribusi Komoditas Ikan Tangkap Perikanan Laut di Kota Tegal. Tugas Akhir. Semarang. Jurusan Ekonomi Pembangunan. Universitas Negeri Semarang.

Sunyoto, Drs Danang. 2014. Praktik Riset Perilaku Konsumen. Yogyakarta. CAPS.

Undang-Undang Nomor 33 Tahun 2004 tentang Perimbangan Keuangan Antara Pemerintah Pusat dan Daerah.

Undang-Undang Nomor 28 Tahun 2009 tentang Pajak Daerah dan Retribusi Daerah.


Refbacks

  • There are currently no refbacks.