ANALISIS EFEKTIVITAS TRANSPORTASI OJEK ONLINE SEBAGAI PILIHAN MODA TRANSPORTASI DI JAKARTA (STUDI KASUS: GO-JEK INDONESIA)

Widya Wulandari, Laili Fuji Widyawati

Abstract


This study aims to obtain data on the effectiveness of Go-Jek Online Transportation by knowing the position of online motorcycle taxi transportation as part of the transportation mode, and analyzing the effectiveness of Go-Jek Online Transportation. Therefore, the approach method used in this study is descriptive quantitative method with weighting statistical analysis based on the level of user satisfaction so that the target of this study is 100 users of Go-Jek Online Transportation, and consider the opinions of drivers and people or experts who understand in the field transportation. Analysis of this research data with primary data, namely field observations, interviews and questionnaires, and secondary data, namely laws and books related to traffic and transportation. The results of the study on the position that shows Go-Jek Online Transportation has not been regulated in laws relating to traffic and road transport, but its existence is currently a mode of public transportation for the people in Jakarta because it fulfills expectations as a mode of transportation desired by the community. Achievement of its effectiveness is good, but it is still not optimal in some of its services, such as travel time span, driver services to users, application systems, security and safety, and new rates on fees that are charged at close or long distance. Therefore, the Go-Jek Indonesia company should collaborate with transportation related institutions in terms of their status and licensing as a mode of public transportation and with the operation of this transportation that people tend to be interested in. It is hoped that the government can create an effective public transportation service system need to be repaired or evaluated on services that are still not optimal.

 

Keywords: Effectiveness, Ojek Online, Go-Jek Indonesia

References


Artanto, Yudi dan Yustina Retno. 2013. Aplikasi Pemandu Transportasi Umum Kota Surakarta Berbasis Android. Surakarta: STMIK Sinar Nusantara Sureakarta.

Badan Pusat Statistik. 2015. DKI Jakarta Dalam Angka. http://www.bps.go.id. 20 Januari 2016.

Badan Pusat Statistik. 2015. Grogol Petamburan Dalam Angka. http://www.bps.go.id. 16 Februari 2016.

Badan Pusat Statistik. 2015. Jakarta Dalam Angka. http://www.bps.go.id. 16 Februari 2016.

Badan Pusat Statistik. 2015. Statistik Daerah Penjernihan. http://www.bps.go.id. 16 Februari 2016.

Badan Pusat Statistik. 2015. Pulo Gadung Dalam Angka. http://www.bps.go.id. 16 Februari 2016.

Badan Pusat Statistik. 2015. Sawah Besar Dalam Angka. http://www.bps.go.id. 16 Februari 2016.

Badan Pusat Statistik. 2015. Setiabudi Dalam Angka. http://www.bps.go.id. 16 Februari 2016.

Creswell, Jhon W. 2003. Desain Penelitian, Pendekatan Kualitatif dan Pendekatan Kuantitatif. Cetakan 2. Jakarta: KIK Press.

Dwiryanti, Aprisia Esty dan Anitaratnasari R. 2013. Evaluasi Kinerja Pelayanan Bus Rapid Transit (BRT) Koridor II Terboyo-Sisemut (Studi Kasus: Rute Terboyo-Sisemut Kota Semarang). Semarang: Universitas Diponogoro.

Kotler, Philip dan A.B. Susanto. 2000. Manajemen Pemasaran di Indonesia: Analisis, Perencanaan, Implementasi, dan Pengendalian. Jakarta: Salemba Empat.

Munandar, Charis. 2015. Tingkat Efektivitas Pembangunan Rusunawa Bagi Penghuninya (Studi Kasus: Rusunawa Tegal Barat, Kota Tegal). Semarang: Jurusan Geografi, Fakultas Ilmu Sosial, Universitas Negeri Semarang.

Nuzir, Fritz Akhmad. 2015. Smart People, Smart Mobility (Konsep Kota Pintar Yang Bertumpu Pada Masyarakat dan Pergerakannya di Kota Metro. Kitakyushu: Departement of Enviroment Engineering, The University of Kitakyushu Japan.

Peraturan Kepala Kepolisian No. 5. 2012. Registrasi dan Indentifikasi Kendaraan Bermotor. https://www.polri.go.id. 14 Oktober 2015.

Peraturan Pemerintah No. 74. 2014. Angkutan Jalan. http:// hubdat.dephub.go.id. 14 Oktober 2015.

Purnomowati, Wiwin dan Ismi. 2014. Konsep Smart City dan Pengembangan Pariwisata di Kota Malang. Malang: Universitas Widayaguna Malang.

Rangkuti, Freddy. 2002. Measuring Costumer Satisfaction. Jakarta: PT Gramedia Pustaka.

Setiawan, Mardoni dan Azas Tigor Nainggolan. 2012. Mengurai Benang Kusut Kemacetan Jakarta. Cetakan 1. Depok: Linea Pustaka.

Setiawati, Ami. 2012. Studi Program Transjakarta Dalam Upaya Perbaikan Transportasi Publik di Jakarta. Depok: Program Studi Eksistensi Bidang Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia

Spiegel, Murray R. 2008. Theory and Problems of Probability and Statistics, SI (metric) edition, Schaum’s Outline Series. Hal 162.

Tahir, Anas. 2012. Angkutan Massal Sebagai Alternatif Mengatasi Persoalan Kemacetan Lalu Lintas Kota Surabaya. Palu: Jurusan Teknik Sipil, Fakultas Teknik, Universitas Tadulako.

Undang-Undang No. 22. 2009. Lalu Lintas dan Angkutan Jalan. http://hudat.dephub.go.id. 14 Oktober 2015.

Warpani, Suwardjoko. 1990. Pengelolaan Lalu Lintas dan Perangkutan. Bandung: Penerbit ITB.

Zeiththanl, Valarie dan Mary Jo Bitner. 2000. Service Marketing: Interating Costumer Focus Across The Firm. New York: Mc Graw Hill.


Refbacks

  • There are currently no refbacks.