PERAN PENJUALAN DALAM PERUSAHAAN
Abstract
Company products are generally not original products, but follow a kind that has been widely on the market. Consumers do not know many of the benefits of the company, but generally follow the appropriate products according to him. The company's sales management with its program works hard to achieve the company's marketing goals so that potential customers can be touched & moved to buy the company's service products. The seller will pursue the number of sales figures in the target market as much as possible as a means of achieving marketing objectives. Sales policies in running its activities do not act alone, but play an important role in the company's marketing program. Sales play an important role when creating business plans, personal sales policies, distribution policies, relational marketing practices & customer relationship management. Sales is a series of processes that continue the company's marketing process.
Â
Keywords: sales, sales & distribution, sales & marketing.Full Text:
PDFReferences
Martin Christopher, Adrian Payne, David Ballantyne (2011). Relationship Marketing – Creating Stakeholder Value. Routledge, New York, USA.
Philip Kotler & Kevin Lane Keller (2009). Manajemen Pemasaran. 13th Edition. Penerbit Erlangga.
Philip Kotler (2000). Marketing Management. International Edition. Prentice-Hall, Inc.
Robert W Palmatier (2008). Relationship Marketing. Marketing Science Institute, Cambridge Massachusetts.
Rosann L. Spiro, Gregory A. Rich & William J Stanton (2008). Management of Sales Force. 12th Edition. Mc-Graw-Hill/Irwin.
Siswanto Sutojo (20000). Salesmanship – Keahlian Menjual Barang dan Jasa. Seri Manajemen No.2. Damar Mulia Pustaka.
William L. Cron & Thomas E. Decarlo (2010). Sales Management – Concepts & Cases. 10th Edition. John Wiley & Sons, Inc.
DOI: https://doi.org/10.47007/jeko.v8i02.2014
Refbacks
- There are currently no refbacks.
Lembaga Penerbitan Universitas Esa Unggul
Jalan Arjuna Utara No 9 Kebon Jeruk Jakarta 11510
Telp : 021 5674223 ext 266
email : [email protected]
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.