STRATEGI BISNIS MENUJU ARAB SAUDI (STUDI KASUS PT TELEKOMUNIKASI INDONESIA INTERNASIONAL)

William Natanael, Respati Wulandari

Abstract


Abstract

The goal of this research was to produce the best alternative of business strategy for the company in cases to expanding business to Saudi Arabia’s market. Research methods that used are SWOT Analysis combined with PEST analysis. Then, the best business alternative obtained by using SWOT Matrix. Best alternative of business strategy formulated by data processing result of following matrix which generated best alternative strategy. The best alternative strategy for the company is to develop products that match the opportunities that exist through future integration by partnering with local companies.

 

Keywords: business strategy, goals determination, PEST analysis.

 

Abstrak

Tujuan penelitian ini menghasilkan alternatif strategi bisnis terbaik bagi perusahaan dalam rangka memperluas bisnis menuju pasar Arab Saudi. Metode penelitian yang digunakan adalah analisa SWOT dikombinasikan dengan analisa PEST. Kemudian, alternatif strategi bisnis terbaik diperoleh dengan menggunakan Matriks SWOT. Alternatif strategi bisnis terbaik diperoleh melalui hasil pengolahan data matriks tersebut yang akan menghasilkan alternatif strategi bisnis terbaik. Alternatif strategi terbaik bagi perusahaan adalah mengembangkan produk yang sesuai dengan peluang yang ada melalui integrasi ke depan yakni dengan melakukan partnership dengan perusahaan lokal.

 

Kata kunci : strategi bisnis, penentuan tujuan, analisa PEST. 


Full Text:

PDF

References


Daftar Pustaka

Abubakar, N., & Bello, G. B. (2013). Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis on Globacom Ltd. International Journal of Information Technology and Business Management, 16(1), 83-91.

Adi, B. (2015). An Evaluation of the Nigerian Telecommunication Industry Competitiveness: Application of Porter’s Five Forces Model. World Journal of Social Scienc, 5(3), 15-36.

Al Arabiya English. (2017, 7 3). Saudi Arabia introduces new tax for expatriates. Diambil kembali dari english.alarabiya.net: http://english.alarabiya.net/en/business/economy/2017/07/03/Saudi-Arabia-introduces-new-tax-for-expatriates.html

Communications and Information Technology Commission Saudi Arabia. (2015). ICT Report - Mobility in Saudi Arabia. Riyadh: Communications and Information Technology Commission Saudi Arabia Freedomhouse.org. (2016). Freedom in the World 2016. Diambil kembali dari freedomhouse.org: https://freedomhouse.org/report/freedom-world-2016/table-scores

Kementerian Luar Negeri RI. (2015). PROFIL NEGARA KERAJAAN ARAB SAUDI. Diambil kembali dari Kementerian Luar Negeri RI: https://www.kemlu.go.id/riyadh/id/Pages/Arab-Saudi.aspx

Kementrian Luar Negeri Republik Indonesia. (2013). Daftar Perjanjian Internasional. Dipetik 9 9, 2017, dari http://treaty.kemlu.go.id/index.php/treaty/

Kementrian Luar Negeri Republik Indonesia. (2016). Broadening Indonesia-Saudi bilateral relations. Dipetik 9 9, 2017, dari https://www.kemlu.go.id/riyadh/en/berita-agenda/berita-perwakilan/Pages/Broadening-Indonesia-Saudi-bilateral-relations.aspx

Kingdom of Saudi Arabia. (2016). TRADE POLICY REVIEW. Riyadh: World Trade Organization.

Koumparoulis, D. N. (2013). PEST Analysis: The case of E-shop. International Journal of Economy, Management and Social Sciences, 2(2), 31-36.

Market studies Departement CITC. (2017). KSA ICT Indicators - End of Q4 2016. Riyadh: Communications and Information Technology Commission Saudi Arabia.

Omae, M., Ndungu, E., & Kibet, P. (2013). A Survey of Internal and External Challenges Experienced by Kenya’s Telecommunication Industry. International Journal of Scientific & Engineering Research, 4(6), 1732-1741.

Porter, E. M. (2008). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. Boston: Harvard Business Reviev.

PWC. (2015). Doing Business in the Kingdom of Saudi Arabia. Riyadh: PWC.

Robbins, S. P., & Coulter, M. (2014). Management Twelfth Edition. Horlow: Pearson.

SAGIA. (2017). BENEFITS AND AGREEMENTS. Diambil kembali dari sagia.gov.sa: https://www.sagia.gov.sa/en/WhySaudiArabia/PositiveLawsAndRegulations/Pages/Home.aspx

Shearman & Sterling LPP. (2016). Telecoms in the Kingdom of Saudi Arabia — An Overview. Riyadh: Shearman & Sterling LPP.

Simmons & Simmons. (2015). Doing business in Saudi Arabia. Riyadh: Simmons & Simmons.

Tempo.co. (2017, 10 13). Telkom Masuk Daftar Top 50 World?s Best Employers 2017 Forbes. Diambil kembali dari Tempo.co: https://nasional.tempo.co/read/1024329/telkom-masuk-daftar-top-50-worlds-best-employers-2017-forbes

Tuysuz, G. (2016, 8 17). What is Sharia law? Diambil kembali dari https://edition.cnn.com: https://edition.cnn.com/2016/08/16/world/sharia-law-definition/index.html

US Commercial Service. (2017). 2017 Country Commercial Guide for U.S. Companies. Riyadh: US Commercial Service.

World Bank. (2016). Saudi Arabia. Diambil kembali dari Data.worldbank.org: https://data.worldbank.org/country/saudi-arabia

World Trade Organization. (2016). Trade Policy Review. Riyadh: World Trade Organization.

Yüksel, İ. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. International Journal of Business and Management, 7(24), 52-66.




DOI: https://doi.org/10.47007/jeko.v9i1.2336

Refbacks

  • There are currently no refbacks.


     

 

Lembaga Penerbitan Universitas Esa Unggul
Jalan Arjuna Utara No 9 Kebon Jeruk Jakarta 11510
Telp : 021 5674223 ext 266

email : [email protected]

 

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.