PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN BAGIAN PEMASARAN PERUSAHAAN OTOMOTIF DI JAKARTA

Abstract

This study was conducted to determine the effect of the dimensions of motivation on employee performance. The object of this research is the employees of the Marketing section of the Automotive Company in Jakarta. This research was conducted on 100 respondents using quantitative descriptive methods. Therefore, the data analysis used is statistical analysis in the form of multiple linear regression test. This research is categorized as survey research, where the research instrument is a questionnaire and uses a Likert scale. In this study, the dimensions of motivation are represented by self-actualization, appreciation and social needs which are measured as variables. The results of this study indicate that partially and simultaneously the dimensions of motivation affect the performance of motorcycle company employees in Jakarta. This is evidenced by the results of the simultaneous F test (F test) and the partial test results (t test) which also show a significant value of the motivational dimension that supports the hypothesis.