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Vol 9, No 2 (2021): JAME (Jurnal Akuntansi dan Manajemen) Esa Unggul APAKAH BRAND AMBASSADOR, ONLINE BEHAVIORAL ADVERTISING, ONLINE CUSTOMER REVIEW, DAN MEDIA SOSIAL MERUPAKAN FAKTOR PENENTU KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPPEE? Abstract  PDF (Bahasa Indonesia)
Hana Wulandari, Abdurrahman Abdurrahman
 
Vol 11, No 1 (2023): JAME (JURNAL AKUNTANSI DAN MANAJEMEN) ESA UNGGUL APAKAH FAKTOR KEMUDAHAN (EASYOFUSE), KUALITAS PRODUK DAN HARGA PRODUK BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA Abstract  PDF (Bahasa Indonesia)
Mila Fauziah, Suryari Purnama
 
Vol 10, No 1 (2022): JAME (Jurnal Akuntansi dan Manajemen) Esa Unggul APAKAH CONTENT MARKETING DAN CUSTOMER EXPERIENCE BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN COCA-COLA MELALUI KEPERCAYAAN KONSUMEN Abstract  PDF (Bahasa Indonesia)
Churotul Unsiyah Rohali, RA Nurlinda
 
Vol 10, No 2 (2022): JAME (Jurnal Akuntansi dan Manajemen) Esa Unggul APAKAH CELEBRITY ENDORSER, HARGA DAN DESAIN PRODUK BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN Abstract  PDF (Bahasa Indonesia)
Teguh Candra Maulana, Nofian Ilyas
 
Vol 9, No 2 (2021): JAME (Jurnal Akuntansi dan Manajemen) Esa Unggul APAKAH FAKTOR HARGA, WORD OF MOUTH, DAN KUALITAS PRODUK BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI KENANGAN PADA GENERASI Z Abstract  PDF (Bahasa Indonesia)
Risnawati Risnawati, Rojuaniah Rojuaniah
 
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